Advanced reporting available in Google Analytics allows you to discover how people reached your landing page, from where, and what they have done. Using the above two settings in Eloqua, we can get a deeper understanding of your customers by measuring the efficiency of marketing activities. To do that add some JavaScript on your landing page, which will pick the UTM parameter values and fill the hidden fields on the form before the submission.įunction getQueryStringParamValue(strQStrParam) īy placing the script on the landing page, you can pull the values from the UTM parameters into Eloqua. Once you have set the hidden fields on your form, you need to place them on the landing page. Utm_term=conference.utm_content=pamplets&utm_term=conference. These parameters can prove quite helpful. In GA4, we can get data for 8 UTM parameters (more on this in the next section). Utm_campaign=2021_ACC_Virtual_conference&utm_content=pamplets& UTM (Urchin Tracking Module) codes are the snippets that are attached at the end of the URLs to give the sources of your traffic more precisely including some required (and important data) like source, medium, and campaign. UTM Content: Usually used for A/B testing, but it is also used for ad type to determine any additional information that can be used on link source.īelow is an URL example that has all the UTM parameters mentioned above:.It is an optional parameter in Google Analytics tracking.Įxample: shoe offers, clothes discount, etc. UTM Term: Keyword used to find your ad.They were introduced by Google Analytics ' predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics. This field is mandatory for tracking in Google Analytics. Urchin Tracking Module ( UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. UTM Campaign: Used to identify from which campaign the landing pages are accessed.This field is mandatory for tracking in Google Analytics. These parameters allow you to see exactly where your traffic is coming from in.
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