![]() ![]() This is a very strong sign for their revitalized breakfast menu and could position the brand for a post-COVID surge. ![]() It’s clear that Wendy’s new breakfast menu is driving traffic and intrigue, even during a time of uncertainty. But, when comparing this to March and April for 2020, we see overall visit distribution shift during those times to 5.7%, a 2.3% increase from the previous year. In 2019, visits between the hours of 8 and 11 being counted for 3.4% of the total visits during the measured period. Out of all of the fast-food chains analyzed, Wendy’s is the only brand that saw a significant increase during the morning rush. However, we see a different narrative when we look at Wendy’s. With fewer people on the road during their usual morning commute, it’s clear that breakfast is being negatively impacted in some cases. Visits to the fast-food chain in 2019 during the same hours, amounted to 11.0% of the total visits, but when we compare that to 2020 we see a 1.6% decrease to 9.4%. Burger King saw similar results when looking at year-over-year data for March and April. However, when we look at the same hours for 2020, we see visits drop to 12.5%, a significant 2.5% decrease. In 2019, 15.0% of McDonald’s customer visits during that time frame. Both McMcDonald’s and Burger King saw significant decreases during the breakfast rush hours, between 8am and 11am. However, the same was not true for Fast Food players with a big breakfast focus. The slight decrease for both brands is a strong indication that shopping patterns for their visitors have been largely unaffected even if visits have decreased because of the pandemic. And visits for Panera Bread only decreased by 0.4% for the morning hours of 8 to 11 am, from 14.6% to 14.2% of overall visits. In March and April of 2020, Starbucks saw 20.3% of daily visits between the hours of 8 to 11 am, compared to 2019 when the same hours garnered 19.0%. And that has applied to morning visits as well. ![]() We see a little bump in 2020 when visits for the same time frame were 9.9% but like Dunkin' a very similar distribution of daily visits even during the crisis. From March to April, the brand saw 9.2% of its visits between the hours of 10 to 11 am just a 0.3% decrease from the previous year.Ĭoffee giant, Starbucks still sees most of its visits come in the afternoon hours, with 3 to 4 pm bringing in 9.2% of its visits for March and April of 2019. When we shift to 2020, we see almost identical results. Looking at March and April 2019, Dunkin’ Donuts saw 9.5% of its customers visit from the hours of 10 to 11 am, and 27.6% of total daily visits coming between 10 am to noon. And this consistency has been apparent in their visit times as well. As a result, brands like Dunkin’ Donuts, Starbucks and Panera have shown continued relative strength through coronavirus. Coffee FixĮven amid a pandemic, people need their coffee fix. Traffic has decreased overall across the board, but looking at specific times throughout the day paints a different picture for different brands, and in some cases, emphasizes their true strengths. When looking at a few major quick-service restaurants with a focus on breakfast, comparing March and April 2019 to March and April of 2020 we see daily traffic patterns being impacted, but only in some cases. But, how has the pandemic impacted these pushes? Breakfast was all the rage pre-COVID19 with several brands looking to get more involved. ![]()
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